Mastertel and theáTV and Radio Broadcasting Company "Lira" have signed aápartnership agreement. According toáthis agreement Mastertel becomes theásole telecommunications services provider for theáwhole broadcasting centre.
For Mastertel this agreement with aápartner ofásuch high level is anáopportunity, not only toámake aágood impression as aásuccessful player inátheátelecom market, but also toádemonstrate its technical equipment, its professionalism and high level ofáservice. In addition, theácollaboration with Lira will raise Mastertel's status. This represents yet another step ináwinning theácorporate clients' connection market segment.
Lira is one ofátheálargest TV and radio broadcasting companies ináMoscow. Its services include wireless data transmission, radio broadcasting ináVHF and FM bands, analogue and digital TV broadcasting, information transmission inávarious telecommunications environments, design and introduction ofávarious types ofáradio equipment and aerial technologies, etc. The company broadcasts 15 popular radio stations ináMoscow. Among them are Mastertel's information partners: Love Radio and Radio Dacha.
Lira's main strategic target is toácreate theásecond largest studio-broadcasting centre ináRussia (after Ostankino), oriented toáform, edit and radio-broadcast modern digital content.