Mastertel and the TV and Radio Broadcasting Company "Lira" have signed a partnership agreement. According to this agreement Mastertel becomes the sole telecommunications services provider for the whole broadcasting centre.
For Mastertel this agreement with a partner of such high level is an opportunity, not only to make a good impression as a successful player in the telecom market, but also to demonstrate its technical equipment, its professionalism and high level of service. In addition, the collaboration with Lira will raise Mastertel's status. This represents yet another step in winning the corporate clients' connection market segment.
Lira is one of the largest TV and radio broadcasting companies in Moscow. Its services include wireless data transmission, radio broadcasting in VHF and FM bands, analogue and digital TV broadcasting, information transmission in various telecommunications environments, design and introduction of various types of radio equipment and aerial technologies, etc. The company broadcasts 15 popular radio stations in Moscow. Among them are Mastertel's information partners: Love Radio and Radio Dacha.
Lira's main strategic target is to create the second largest studio-broadcasting centre in Russia (after Ostankino), oriented to form, edit and radio-broadcast modern digital content.
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