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Autumn Season on Trend Telecommunications Solutions


According to the results of a tender for the provision of telecommunications services announced by Lamoda, where the leading players in the telecommunications industry took part, Mastertel has become the main Service Provider for Russia’s leading online clothing and shoe stores.

Under the terms of the contract, Mastertel installed a ‘Free Call 8-800 Service’ at our client’s office. This provides a customized telephone number and high-speed connection lines for call-centers with the potential to be expanded in the future.

The ‘Free Call 8-800’ service helps to expand the ‘geography’ of a business, increasing the number of calls to the company and optimizing telecommunications infrastructure while effectively managing the cost of communications.

The customized number, in turn, helps not only to stand out among other companies, but helps to increase the level of customer confidence as well as company profits. Organizations whose activities are connected with ‘end consumers’, strive to use customized numbers in communications with clients. This is especially important in online trading.

"In our business, one of the client’s main requirements is optimum processing speed of incoming orders. This condition can only be achieved through sustainable telecommunications. Increasing online sales and the customer oriented character of our company put a demand on our provider: e.g. essential quality assurance, prompt problem solving as well as round the clock service," says Florian Jansen, Co-Founder and Managing Director of Lamoda.

According to Vitaly Ezopov, “The client’s needs come first! With this in consideration, the Company must select and implement the most effective solutions. The proposed innovative services will provide Lamoda with reliable and high quality interactions with customers and partners anywhere in Russia. We are confident that the principles followed by Mastertel will result in a 100% pay back!"

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